Want to set up your YouTube channel for success Check out our guide to YouTube SEO to rank higher and get more views. From the “Visibility” step, schedule as a Premiere. Plus, channel trailers are set to auto-play for users who aren’t subscribed to your channel, so it’s a powerful way to turn viewers into subscribers.Brand management on YouTube is tricky those companies who try too hard to be ‘down with the kids’ rarely are. Don’t try and be like an individual YouTuber. From YouTube Studio, upload the video you want to premiere. One of the major issues for any company on YouTube is finding a genuine voice that resonates with the audience.Upload your trailer to your YouTube channel like you would with a regular upload.
Your trailer will play for viewers on the watch page before the Premiere starts. Get your live audience excited about your upcoming video by showing a trailer of it on the Premiere page.
Two minutes before your Premiere starts, you and your viewers will see a live video counting down to when your video Premieres. Choose a different countdown theme, monetize your Premiere, or show a trailer. “Make sure to hit that subscribe button”įor example, Sean and Benji from Video Influencers follow the T.O.P.You can get the most from a Premiere by customizing it.“If that sounds good, make sure to subscribe to my channel right now”.
You can phrase this pitch however you’d like (it should match your channel’s style and personality).īut some common subscribe pitches include: This personal story helps your channel stand out from the hundreds (or even thousands) of other YouTube channels on your topic.įinally, ask viewers to subscribe to your channel. Here’s where you quickly tell the story of why you created your channel. Now that your audience knows your Channel is designed to help them, it’s time to cover your origin story. That way, your audience will know they’ve found the channel for them within the first 5-10 seconds. As soon as visitors land on your channel, you want to give them a picture of the type of content your channel covers and why theyll. Start your Trailer off by letting people know who your channel is for.įor example, is your channel’s target audience: The “T.O.P” Formula is an easy and effective way to structure your Channel Trailer content. Overview of the types of videos you publishįor example the Fitness Blender channel hits on all of these elements in their super crisp Channel Trailer. (If you don't have one, make one ) Otherwise, choose Create a new channel to set up a channel with a different name than your Google account name.While there’s no perfect length for a trailer, YouTube recommends that you “ keep it short”.Īnd many YouTube marketing experts recommend that you limit the length of your trailer to 30-60 seconds.īut if you script out your Channel Trailer, 30-90 seconds gives you plenty of time to include everything a trailer needs to convert viewers into subs: In other words: Find videos from your channel with above-average audience retention. (Which makes sense.) So the more subscribers you have, the more views you’ll get from the homepage. If executed correctly, trailer viewers will learn more about your channel and subscribe. I’ve noticed that YouTube’s homepage tends to feature content from channels that you’re already subscribed to. Your Channel Trailer can be a powerful way to turn channel page visitors into subscribers.Īfter someone sees your Channel Art and Channel Icon, your Channel Trailer is typically the next thing that catches their eye. When enabled, this trailer is automatically displayed at the top of a YouTube Channel Page for non-subscribed visitors. A Channel Trailer is a video designed to help people quickly learn about a YouTube channel.